Looking to find your dream engagement ring in person? Our new free Guide to Engagement Ring Shopping in London connects modern couples with the city’s most distinctive, in‑person jewellery designers - all personally recommended by The Cut London Founder, Kate Baxter.

Whether you’re searching for the classic timelessness of an art-deco style engagement ring, or a fresh, chunky style a la Dua Lipa, this guide highlights designers who champion authentic design‑led craftsmanship and the bespoke experience.

Why you need this Guide...

For those ready to invest in a meaningful engagement ring, experiencing jewellery in person goes way beyond online browsing - nothing beats trying on rings in person to get a feel of the style, craftsmanship and how it looks in real life. Our guide helps you:

• Discover highly recommended London-based engagement ring designers

• Explore bespoke, design-led jewellery in welcoming creative spaces

• Experience materials and craftsmanship IRL

• Choose a designer whose vision aligns with your story and style

🔍 How We Curated This Guide

Every designer in our selection was chosen based on:

1. Commitment to Bespoke Engagement Rings
   Makers who specialise in personal design journeys, not mass-produced pieces.

2. Modern, Design-Led Aesthetic
   From contemporary minimalism to bold, expressive creations - all these designers tick the 'classic with a twist' box for wearable designs with longevity

3. London-Based Studio, Showroom or Boutique
   North, South, East, West and Central showrooms and boutiques

4. Authenticity & Ethical Practice
   Independent jewellers prioritising transparency, responsibility, and quality.

   

Meet Some of Our Top Picks

1. Modern Minimalism in Shoreditch
   A boutique offering subtle yet powerful rings with a Deco edge - think sleek diamonds in clean settings, teamed with expert consulting and ethical sourcing.

2. Craftsmanship in Notting Hill
   A small studio where clients collaborate with the founder from sketch to final piece - embracing individuality at every stage.

3. Contemporary Statement in East London
   Bold, design-led engagement rings that push conventions while maintaining elegance and wearability.

(Please note: names, addresses and appointment links are included in the full guide.)

The Customer Experience

When you follow our guide:

• Get face-to-face with London's best designers, view stones, settings and details up close

• Benefit from expert advice, whether you’re buying your ring together or choosing it as a self-purchase

• Feel reassured you're in recommended, safe and experienced hands

• Ensure your ring is ethically made, starting with responsibly sourced materials

How to Use the Guide

• Download it here (it's free!)

• Plan your visits - find out which designers have a 'book in advance' appointment system, and those you can just drop in without an appointment 

• Do your homework: read about each designer’s design ethos and style ahead of time

• Bring your inspiration - even if it’s moodboards or a Pinterest board; coming prepared with some initial ideas of style (and budget) is really useful and saves a lot of time

Final Thoughts

London is a treasure trove of meaningful, design-led jewellery. The Cut London’s new guide helps you to:

• Visit carefully selected jewellery designers in person - because we love IRL

• Discover ring styles that are modern, unexpected, and made by an independent jeweller

• Begin one of life’s most meaningful purchases with confidence and clarity - don't spend hours wandering the streets of Hatton Garden...

If you're searching for best engagement ring designers London or want to shop bespoke rings in person, this guide is your first step.

For full access, designer details, and booking links, begin your search for the perfect engagement ring here.