Friday, 16 December 2022

Friday, 16 December 2022

New Designer: V By Laura Vann

Despite our name suggesting to the contrary, The Cut London is not only London-focused. Within our small, selective network of brilliant jewellers we know and trust are a few hidden gems that we've tracked down outside of the London bubble. 

I'm thrilled to announce that we are now working with the brilliant V by Laura Vann, an exceptional jewellery brand that has taken their signature modern deco style into bespoke design, and will join the small, hand-picked cohort of engagement and bespoke ring designers we work with in 2023.

V by Laura Vann Oval Engagement Ring in Yellow Gold

With a covetable collection of beautiful, affordable and well made designs, V has long been in my top recommendations for those looking for vintage-inspired jewellery gifts. I bought myself a pair of earrings last Christmas from their 'Pre-loved' edit, and wear them constantly.

Founder Laura Vann has diligently and passionately grown her beautiful brand over the past 10 years from the heart of Birmingham Jewellery Quarter, with timeless designs rooted in vintage style that resist trends, alongside sustainable and careful business practices, and fair prices to boot.

Emerald cut diamond with matching wedding band

Emerald cut diamond engagement ring

Bespoke engagement rings featuring the V signature styling

With the brand now moving further into bespoke design, the signature style and detailing is ideal for those looking for vintage-inspired engagement rings, either choosing from the selection of ready-to-wear pieces; all made in Birmingham with a short lead-time of 3-4 weeks, or choosing to create something totally bespoke. 

The signature V styling includes lots of step-cut diamonds and gemstones (particularly emeralds), the 'buckle' style detail (see below), and a modern Art Deco influenced aesthetic that brings a fresh feel to classic designs. 

Deco style engagement ring in yellow gold

Modern halo engagement ring in platinum

Emerald cut diamond engagement ring in yellow gold

Oval Art Deco engagement ring

Ready to wear engagement ring designs with a shipping time of 3-4 weeks.

The ethos of timeless design that won’t feel like a passing phase, along with always wanting to offer her clients the best experience for the fairest price are both values that have now translated to a thriving bespoke engagement ring business. Which makes sense - Laura’s belief that jewellery shouldn’t only be an expensive, elitist luxury that only a few can afford relates to bespoke jewellery too, an experience that many people consider to be out of their reach, or too expensive for them.

Emerald engagement ring in yellow gold

Emerald engagement ring Emerald Ring created as part of the V by Laura Vann 'Bling Ring' series, for Sarah Lysander.

Laura has recently created the 'Ring Bling' series - a number of bespoke creations for some of the UK’s shining lights including Raven Smith and Self Esteem, to showcase the brand’s scope and skill, and, of course, the V by Laura Vann beautiful aesthetic at the core.

Raven Smith's Ring

Raven Smith's bespoke ring, designed as part of the 'Bling Ring' series.

Round Diamond Ring for Morgane Lay

Round diamond bezel set ring for Morgane Lay

A round diamond set in a sculpted gold band, created for Morgane Lay as part of the 'Bling Ring' series.

The 'Bling Ring' series encapsulates the scope and breadth of the brand's capabilities, from sourcing incredible gemstones, to adding modern-style engraving and fresh detail that results in truly unique pieces - explore the rest of the collection here and keep your eyes peeled to the V Instagram account to spot the new releases. 

Self Esteem bespoke ring Self Esteem bespoke ring

A bespoke sapphire and diamond ring designed for Self Esteem as part of the 'Bling Ring' series.

We're so excited to be working with the talented Laura Vann, you can make an appointment for a bespoke consultation in Birmingham or London by emailing us