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Discover the best jewellery designers, boutiques and bespoke engagement rings...

London's brightest jewellery talent

The Cut London provides inspiration for seekers of original, beautiful design. A celebration of fresh modern ideas, our expert eye brings a confident, creative alternative to mainstream jewellery style. 

Detail and quality obsessed, we value craftsmanship and design over counting carats, and believe that true luxury lies in authentic and original design.

Founded by jewellery designer and expert Kate Baxter, we want to inspire confidence and excitement in jewellery; sharing our favourite designers, brands and makers. Working with a group of extraordinary designers, craftsmen and women, boutiques, workshops, and industry experts, we source and produce exceptional pieces of jewellery, with a focus on design.

How we work


We showcase the most exciting jewellery designers working in London today, both online and through a series of exhibitions, talks and collaborations.


We work with a group of extraordinary designers, makers, boutiques, workshops, and industry experts to source and produce exceptional pieces of jewellery.

We believe that true luxury lies in authentic and original design, and that creative integrity adds more value than a huge diamond can. Using our expert eye and insider knowledge of the industry, we can ‘match-make’ those looking for a unique piece with the right designer, from an exceptional engagement ring to red-carpet earrings. 


We offer a full creative consultancy service to the jewellery industry, including design, brand consulting, exhibition curation and consultancy for jewellery start-ups.

the founder

Industry expert Kate Baxter is the founder and Creative Director of The Cut London.

With over ten years’ experience as a jewellery designer, Kate set up The Cut London in 2010 to showcase the most exceptional fine jewellery designers in one place - a carefully curated collection of jewellery design that demonstrates the value of buying from an independent brand or boutique, ethically minded makers, and talented, inspirational designers. 

Kate is an expert in jewellery and engagement rings, and has contributed to publications including Elle Magazine, The Financial Times and Stylist, as well as presenting on TV and radio. 


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